It is the process of receiving visitors via free, organic, editorial, or natural search results in search engines.

When search engines initially started indexing web pages, they needed a technique for identifying which sites were the most relevant to certain searches; this approach was known as the ranking system.

Off-page SEO increases a website’s popularity online, boosting its exposure and helping it rank better in search engine results pages (SERPs).

Getting on the first page of the search results means you’re putting yourself in front of your competitors.

You should be aware that there are a number of different factors that can affect the results of your SEO efforts, either positively or negatively.

Google regularly updates these algorithms in an effort to improve search results for related keyword queries.