E-commerce SEO is the practice of enhancing your online store’s performance in search results to draw in more customers without the use of paid advertisements. When prospective buyers search for items similar to yours, a strong e-commerce SEO plan may help your product pages show up at the top of a search engine result page (SERP).

Although SEO provides one of the best returns on investment (ROI) of any ecommerce marketing effort, search engines are often given little to no thought when building online storefronts. Your e-commerce site’s SEO has to be improved if you want to rank higher in search engine results, increase brand exposure, improve the shopping experience, gain users’ confidence, increase sales, and more.

Improve Site Architecture
The hierarchical organization of a website’s pages is referred to as site architecture. Visitors to your website can locate the information and goods they’re looking for when it’s simple to navigate. Additionally, search engines like Google may crawl the website and comprehend how the pages relate to one another.

The first step in improving site design is to organize and simplify the site’s structure so that users only need to click three times to get from the main page to a product page.

Then, create a sitemap (a list of all the pages on your website that may be crawled) and submit it to Google using your Google Search Console. This will assist the search engine in determining the purpose of your e-commerce website and which pages are most crucial.

Improve Title Tags and Meta Descriptions
Technical SEO includes elements like meta descriptions and title tags that combine with site architecture to inform Google about the content of your page. These two components are often found in an administrator panel or backend of a website where page information may be changed. Create a title tag in 50 to 60 characters that succinctly defines each page’s content and contains the term you want the page to rank for. Create a 160-character page meta description that includes the keyword, summarizes the page, and communicates the page’s special significance.

On Page SEO Strategy
Making sure your keywords are in the appropriate locations is the main focus of on-page SEO for ecommerce systems. It helps to ensure that Google understands exactly what your page is about.

E-Commerce Keyword Research
Consider developing a keyword matrix if you’re serious about improving your SEO and maximizing the distribution of your keywords. To rapidly choose the ideal keywords to utilize on each of your pages, organize your spreadsheet and search through relevant phrases using a keyword matrix. You may leverage the websites of your rivals if they appear higher in search results than you do to get keyword suggestions. Enter your term into Google first, then choose a rival and go through their category and product pages for relevant keywords.

Content Marketing
One of the simplest strategies for your e-commerce company to rank for more keywords and get backlinks is to provide quality content. These low keyword gaps may be filled up with quality blog content. Long-tail and short-tail keywords related to your industry may now be ranked for. Utilizing content marketing will make it simpler for you to establish links to your website in order to raise the domain authority of your website and eventually boost traffic and revenue.

East Coast Digital Marketing is a Full-Service Digital Marketing Agency that provides quick and easy access to a full range of Online marketing solutions that offers Website Development, SEO, Content Creation, Graphic Design, and Social Media Management for profitable online growth for your business. We build, manage and host WordPress Websites too! Please contact Christian at christian@eastcoastdm.com for a free consultation.